Value of Sports



It doesn’t surprise me that Velocio SportsProject X crowdfunding effort fell short of its ambitious $700,000 goal (at a still impressive $100,820 raised), but I’m surprised by the absence of post mortems analyzing what went right/wrong and what this entails for the future. While I can think of a few reasons why the campaign may have failed to attract >$2000 donations and why only 58 people chose to donate $10, this isn’t my area of expertise. Someone else should do an in-depth reported piece on this with comments from Kristy Scrymgeour and the donors/non-donors as well as crowdfunding experts. What I can do, however, is delve into the cultural forces that may have influenced our collective attitudes toward crowdfunding a cycling team. (No, I didn’t donate.)

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